Sustainable and Renewble resources in Ontario Essay

Sustainable and Renewble resources in Ontario - Essay Example The renewable resources that are found in Ontario are natural resources that can be replenished with the passage of time; the latter happening either through biological reproduction or through processes that occur naturally. These resources can be considered a basic part of the natural environment and in fact, they form a large component of its geographical features. It is therefore important to study the renewable resources of Ontario to determine their lifecycle, since a positive lifecycle is normally an indicator of the sustainability of the resource being studied, and the opposite is true. There is a connection between sustainable and renewable resources and the ability of the people using them succeeding. This depends entirely on the quality of these resources and the depth at which they are used in the day-to-day lives of those who are its frequent users. The practices involved in the use of renewable resources are what determine how well these resources are used as well as the means through which these resources can be sustained for use by future generations.... to contribute to the success of the people’s responsible use of renewable resources and, in fact, many businesses have ensured its implementation within their wider plans of the future (Christidis & Law 81). When the responsible use of renewable resources is integrated together with the mainstream business practices, it leads to the extension of the awareness of individuals in the society concerning the importance of these resources. It has been found that any studies concerning renewable resources, being geographical in nature, has to be done over a specific duration of time in order to note the results of the studies being conducted. Various issues usually emerge that may involve the stakeholders and these may require a response in order to protect the renewable resources in question. It is a fact that many businesses in Ontario at times have aims of integrating the sustainability of renewable resources when conducting their activities as well as in their processes and produ cts, but often, these businesses end up facing significant challenges that they fail to adopt there measures. Recent studies on renewable resources have attempted to reinforce a connection between sustainability and innovation. This has involved the selection and maximization of the value of such studies for the long-term prospects that the businesses that function in this environment will have to consider when making their plans concerning the environment. For instance, a business that has a paper-recycling scheme is able to improve a balance sheet in several ways such as savings on costs, enhancing employee commitment, as well as ensuring that the forests within the province are preserved. Technology is one of the most important sources of solution during the implementation of projects whose

Promotion Strategy for Lululemon Research Paper

Promotion Strategy for Lululemon - Research Paper Example Over the years the segment of women’s athletic wear has been majorly neglected. Just like any other form of clothing women sports-wear is very different from men’s. The Lululemon logo depicts the consumer’s health consciousness and their affinity to an elite club of enlightened people who wear similar clothing. According to Nelson (2011) Lululemon’s real genius relies on their Blue-Ocean strategy, which means to create demand in markets where competition is low instead of fighting for a share in a competitive market. So Lululemon emerged as a retailer that targets this niche of women’s athletic wear, and over the years has managed to grab a notable share in the 15 billion USD market for women’s fitness clothing (Helliker, 2010). Lululemon is the first clothing retailer to have adopted the Salon Business Model—which implies that like-minded body and fashion conscious women get together (Nelson, 2011). The main purpose of such a model is to bring together like-minded people who would work together for mutual benefit that would transcend the benefit from the economic transaction. Lululemon started off with niche marketing and was not intended to be mass marketed. The target market of the brand is the affluent, figure-conscious and stylish women (George, 2006, para. 7). Direct Marketing and Personal Selling Lululemon spends very little on promoting the brand through mass media, perhaps occasionally in magazines and newspapers. Lululemon has used â€Å"brand ambassadors† for the promotion of their brands, these ambassadors and not salaried employees but in fact peers or opinion leader that are given $1000 worth of free apparel in exchange for modeling the brand for their clients (Helliker, 2010). Lululemon calls it a stealth strategy not marketing—that has minimum cost and maximum impact. This is a very unique marketing strategy that clearly distinguishes Lululemon from competitors like Nike and Adidas, who spend million in celebrity endorsements. Lululemon has included ambassadors in areas of running, weight-training and men. The men’s fitness wear is also a very rapidly growing segment for Lululemon but still accounts for less than 20% of total sales (Helliker, 2010). According to Kurtz, MacKenzie and Snow, each Lululemon store across the globe has its own promotional strategy which is specific to that area. This could be in the form of painting their store front or covering their windows with slogans. The store hosts their own free yoga classes and store employees are referred to as educators. The company invests extensively in the recruitment and training of these store employees, because eventually these employees play an important role in the promotion of the brand. Personal selling has been greatly influenced with the emergence of e-commerce and the internet. It enables the manufacturer to establish databases and CRM systems to better meet the needs of the customers a nd gather extensive data about them at the same time (Kerin, p253). Internet plays a vital role as consumer promotions are deeply integrated with online product offerings, this can be done so using micro-sites and even email marketing approaches that reach directly to customers at almost no cost (Kerin, p253). Customers can sign-up for